Category Directing
For over two decades, Mike has crafted stories and built companies and studios at the intersection of culture, identity and power. He understands how stories move people - creating resonant narratives with emotional depth and commercial reach that don’t just entertain, but define and drive cultural conversation and social impact. Working across advertising, film and games, Mike is an award-winning director, writer & creative consultant, helping teams and crews pitch, win and create work rooted in emotion, identity and culture that keeps pace with evolving audience behaviours.